API Description

Mailigen API provides an option to synchronize any CRM (customer relationship management) with Mailigen system, or connect it with any web application, ecommerce platform or CMS system, thus enabling Mailigen integration in any project looking for professional email marketing solutions. Mailigen API also enables you to create a website sign-up form of your own design.

What are the benefits of using Mailigen API?

If you use CMS (content management system) with integrated CRM, the major concern is around CRM synchronization with other systems and segmentation of database. Mailigen ensures that integration with API,will save time when importing and segmenting contacts, managing campaigns and analyzing statistics.

For what type of projects Mailigen API should be used?

Mailigen API should be used in any project with online registration process where client database is collected. Mostly these are interactive websites with registration or online stores where Mailigen integration can provide additional options.

Projects where we recommendusing Mailigen API:

  • online stores: adding subscription option during the purchase process;
  • event registration forms;
  • registration forms on social websites;
  • compatibility with other CRM systems;
  • compatibility with API of other platforms – process automation – importing contacts, creating, sending campaigns etc.

Mailigen API functions

Mailigen API provides almost full functionality that of Mailigen web version. All functions are divided into following blocks:

  • list management;
  • campaign management;
  • reporting and statistics.

Lists management

API functions enable you to create new lists, delete lists, update list settings. You can also import new contacts, update the existing ones, thus dividing contacts into segments. You can segment and select data by required criteria.

Campaign management

API functions provide almost all necessary options to send plain text and HTML emails. With Mailigen API campaign management functions, you can import email templates with HTML code, get information about existing templates in the gallery, and use templates or import new templates in the gallery.
It is also possible to schedule campaign delivery or unschedule in case of changes. All those activities will be available even without logging in Mailigen system.

Reports and statistics

API functions provide complete reporting on email marketing campaigns in order to calculate ROI, create graphs and integrate them into your own CMS system. You can get reports on open emails, bounced emails, click through rates etc.

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